Hi, nice to meet you, and welcome to my site, LFR Creative. I have been in the creative field for over 35 years as a designer, product, and brand developer in the Gift, Stationery, and Toy industries. I have worked with top toy companies, including Mattel, Disney, Playmates Toys, and Jazwares. I launched LFR Creative when I decided to venture out as a product & brand developer to help guide and support companies from the outside.

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My product career continues to focus on kids ages 3- 6. This age group is so curious, playful, and hysterical. I'm always laughing. I do a lot of storytelling when pitching toy ideas in my work. Writing copy around toys has been an unexpected creative outlet that I've come to enjoy.

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After all these years, a picture book was inevitable and ready to come out!