About Me

Hi, and welcome to my site, LFR Creative. I have been in the creative field for over 35 years, working as a designer, product developer, and brand developer in the Gift, Stationery, and Toy industries.

I have worked with top toy companies, including Mattel, Disney, Playmates Toys, and Jazwares. I launched LFR Creative when I decided to venture out as a product & brand developer to help guide and support companies from the outside.

My product career continues to focus on kids ages 3- 6. I'm always laughing because this age group is curious, playful, and hysterical. I do a lot of storytelling when pitching toy ideas in my work. Writing copy around toys has been an unexpected creative outlet that I've come to enjoy, ultimately leading me to writing children's books.

Thanks for joining me on this journey, with more children's stories to come!